SEX. PLEASURE. WOMEN. Create a campaign by women for women about real women.

We created an episodic campaign of real women discussing what sex and pleasure means to them, still a taboo subject for many women. This was in partnership with Lauren Greenfield’s new female only production company Girl Culture Films, and their debut project.

The campaign’s objective was to find real women with different backgrounds, ethnicities, social standings, age and view points - and open up the conversation around what sex means to them and to empower other women to be able to talk more openly about their own experiences around sex and pleasure. Moderated by a therapist, the diverse group of women explore their own journeys around this topic, looking at sex education (or lack there of), cultural noise and pressures, identity and body image, confidence as we grow older and adopt different roles as a mother, and ageism. The series was both emotional and positive, delving into core issues working towards the singular goal of normalizing this conversation.