My experience bridges both the commercial agency world and production. Initially trained as a cinematographer, I started my agency career as a creative before transitioning to work as a producer. This aids every decision and offers me a clear understanding of the full process that goes into creating successful commercial content. Born and bred in London, moving to New York in 2006 and now settled in Brooklyn.
Executive Producer, Havas NY (Nov 2018 – present)
Clients: Air Wick, KY, Finish, Resolve, Woolite, Clearasil, Amope, d-CON, Rid X, VIP
Leading all film production for all RB clients out of Havas NY for North America and global projects. Delivering integrated and multi channel campaigns, simultaneously overseeing multiple projects at any one time, and managing those agency producers and teams. Throughout working with tight collaboration with the ECDs to ensure full scope of campaigns are delivered to highest execution. Tight partnering with account management teams and our cost consultants, to understand clients’ budgets and production expectation, and helping manage senior level clients as their main production contact. Responsible for staffing plans, resourcing, hiring of full-time and freelancers.
Senior Broadcast Producer. Havas NY (Aug 2016 – Nov 2018)
Clients: Dos Equis, Liberty Mutual, Keurig, Terminix, Reckitt Benckiser
Producing multi platform campaigns, including large scale national work for the one of the agency’s largest clients (Liberty Mutual Insurance). I also was a part of the award winning team on Dos Equis, working on the high profile launch of the “new” Most Interesting Man. Juggling multiple projects and teams as at any one time whilst staying responsible for all the overarching production quality, budget and schedules for respective clients.
Integrated Creative Producer. Driver Media, New York (Jan 2011 – Aug 2016)
Clients: Coca Cola (global), Modelo Especial, Match, Genentech, Charter TV, Pfizer, JBL!, Burt's Bees, UHC, Capital One, ANGA, Georgia Lottery, 92Y, Joe's Crab Shack, Mohegan Sun, Tommie Copper.
The model of Driver is a hybrid production resource. Here I gained an extensive range of experience producing commercial content for a great variety of clients and agencies, and worked on many direct to client campaigns. Driver also offers in house production, in addition to traditional agency production with both large and small agencies. The projects I worked on covered all ranges of scope and budget, from a year long global campaign direct to Coca-Cola for the World Cup 2014 to crazy tight budget documentaries to celebrity negotiations.
Freelance Production. Various, New York (Feb 2009 – Oct 2010)
Clients: Silvercup studios, A&E, independent movies shooting in NYC.
During this period I decided I wanted to move back to focus on the production process. I worked at various freelance positions on films and commercials in the production and art departments.
Art Director. Grey Worldwide, New York (Mar 2007 – Jan 2009)
Clients: Febreze, Playtex, Jif, Captain Morgan and the U.N.
Initially hired as in-house filmmaker, I moved into more traditional role of Art Director under Tor Myhren.
Created and produced work across a spectrum of clients, inclusive of Broadcast, Print and Online campaigns.
Camera Technician. CSC Arri Media, New York (Nov 2006 – Mar 2007)
This provided a high level understanding of 35mm motion picture equipment; cameras, lenses and accessories.
Assistant Project Manager. Cunning Communications, New York (July – Nov 2006)
Unique non-traditional and guerrilla marketing agency. Account Handled and Creative Development for HSBC, Smirnoff and Toyota Scion.
Various internships/short term work in London: Ealing Studios, ARRI Group, Publicis and production services (2001-2005).
2003 – 2006. Bachelor Of Arts First Class Honors (4.0) Cinematography. The Arts Institute at Bournemouth
2002 – 2003. Foundation of Art & Design BTEC Diploma. Wimbledon School of Art, London Institute
1989 – 2002. GCE & GCSE Levels, Notting Hill and Ealing High School (GDST: 4 GCE A-Level: ‘A’grade)